As with most popular products, celebrities have played their part when it comes to some free promotion here and there. But when it comes to the electronic cigarette, no-one could have predicted it hitting Hollywood with such a bang! The success of the electronic cigarette has led to televised adverts, goody bags at award shows – and a heap of controversy as attendees of the Golden Globes puffed away on their devices (legally, we might add) with ‘cigarette-esque’ devices being used inside the building for the first time in nearly 20 years.
So who is rocking the e-cig? And why? We take a look at our five biggest supporters, and how their lives have changed with the ‘simply stylish’ electronic cigarette.