Vapormax Premium Electronic Cigarettes and smoking or vapor oils. Thu, 18 Sep 2014 10:29:52 +0000 en-US hourly 1 E-Cigarettes: the beginning of the end for smoking? Tue, 25 Mar 2014 09:54:12 +0000 admin Over the pond in the US, it seems the three largest tobacco companies have announced a nosedive in smoking rates, leaving stockholders questioning the real threat that e-cigarettes hold over their profits and the future of the tobacco industry.

Anti-smoking activists have worked tirelessly and helped lower the US smoking rate from 32% in the 1980s to 18.1% in 2012. Across the globe smokers face bans in public places, display restrictions and graphic marketing, and the latest tool in the arsenal for activists is the electronic cigarette.

Could this be the beginning of the end for traditional tobacco smoking?


The electronic cigarette isn’t short of fans – from the glitterati of Hollywood using e-cigs to people you meet every day that have made the choice to change to e-cigarettes, but a research from Penn State has made waves in the industry with his latest findings and statements.

Jonathan Foulds says:

“e-cigarettes are at least 90% less harmful than traditional cigarettes. Most of the chemicals that smokers inhale are the result of burning tobacco. E-cigarettes neither contain tobacco nor produce smoke. Instead, users inhale vaporized nicotine; the vapor contains significantly fewer harmful chemicals than cigarette smoke. Any cigarette replaced by [an e-cigarette] is probably a step in the right direction.”

On top of discussions of health, financial benefits come up time and time again with those we speak to who have made the switch. Cheaper refills and rechargeable batteries whilst perhaps have a borderline ‘higher’ up front cost, in the long term it has the potential to save the once ‘traditional’ smokers thousands of pounds over coming years -and its not just the users that are reaping the rewards.

Behind the scenes, smaller start ups and new business ventures are finding themselves success over their corporate multi-billion competition, injected a much needed ‘balance’ in the market and leveling the playing field for all. Whilst traditional tobacco companies start to make the ‘switch’ to alternative products, new faces in retail are making their mark and dominating the market that was once firmly held in the hands of tobacco giants.

All signs (and experts) now point to the electronic cigarette usage/market surpassing the consumption of conventional cigarettes in as little as the next decade.

Tobacco products are hitting the back benches of society, and e-cigarettes are firmly in the spotlight. They’re being allowed back in buildings (albeit sometimes in their own designated area rather than a free reign) and backed by health charities as a ‘go to’ as a quitting aid. The worldwide acclaim (despite the tobacco industry’s best efforts to bring it down) of the electronic cigarette is one that would be hard to reverse. With shareholders and society in agreement of their attributes – could they soon be the sole survivor of the cigarette market?

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E-cigarettes: hitting our high streets and here to stay. Mon, 24 Mar 2014 02:30:01 +0000 admin You can get them in hair salons, they have pop-up shops across London, and now – you can get them in Boots. Electronic cigarettes are everywhere!

The high street chemist will start stocking e-cigarette products across the nation and are very vocal about their upcoming relationship with the ‘vaping’ craze. A spokesperson said: “‘From listening to our customers, we also know many people are looking for access to an alternative to smoking, such as e- cigarettes.”

Boots have spent two years working with Fontem to ensure the first product of its kind on its shelves is fully safety reviewed, high quality, and rigorously tested every step of the way. The products won’t be advertised, and will be featured as an ‘over the counter’ product, with the Pharmacist ensuring products are sold appropriately and to over 18s.

Whilst Boots are careful to not be seen as ‘advocating’ e-cigarettes (although wanting to keep up with rivals Lloyds Pharmacy who have recently started stocking e-cigs) they are keen to ensure that quitting aids and therapies such as patches or gum are the ‘preferred’ referral to their customers. However, with The Medicines and Healthcare Products Regulatory Agency stating last year that e-cigarettes would be regulated as quitting aids from 2016, this could be set to change in the not too distant future.

On average, some 7 per cent of EU citizens have used electronic cigarettes or vapour cigarettes in a quit smoking attempt, while in the UK, this figure rises to 9 per cent.

Many big brands are still on the fence with their thoughts and rulings of e-cigarette usage. Thus far McDonald’s, Wetherspoons and The Slug and Lettuce have all banned e-cigarettes use within their premises. Their use has been questioned due to their similarity in appearance to their tobacco laden cousins.

ASH (Action on Smoking and Health) have commented on Boots change of heart on ‘vaping’, and were in praise of their change of direction in stocking products. They said:

“the current evidence would suggest that e-cigarettes are helping some smokers to move away from smoking which is positive. Using an e-cigarette poses much less risk to health than smoking – for the smoker and those around them. We want to see safe and effective products on the market which support as many smokers as possible to quit. “

With over 1.3 million people in the UK thought to be using e-cigarettes, the industry is in agreement that quality and safety regulation is a necessity for what is still a relatively new industry (despite its history dating back decades).

With over 25% of attempts to quit smoking in the UK now supported with e-cigs (out-performing patches, sprays, and nicotine gums), it is hardly surprising that more and more high street stores and chains are set to jump on board the e-cig wagon and begin stocking the electronic devices.

Who will be next? Watch this space!

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E-Cigarettes: Are smoking habits set to rise? Wed, 19 Mar 2014 13:22:36 +0000 admin With e-cigarettes hotter than ever and flying off our shelves, it is only natural that debate over their safety and suitability is heating up as well. The ‘pro’ and ‘con’ camps have waged war against each other, both divided on the influence that e-cigs have over their audience and their subsequent impact on life and health.

Whilst both camps agree about the harmful affects of the traditional tobacco laden cigarettes – the crux of the argument boils down to this:

“Will e-cigarettes cause fewer or more people to smoke?”

With cigarette smoking one of the largest causes of preventable death in the US and UK and with more Americans dying from smoking than in all the wars the US have fought combined – it is easy to see why the popularity of the e-cigarette has soared in recent years. (Fact: the inventor of the e-cigarette was inspired after losing his own father to lung cancer). (Know more about the history of electronic cigarettes.)

Dr. Michael Siegel, a hard-charging public health researcher at Boston University, argues that e-cigarettes could be the beginning of the end of smoking in America.

The Doctor views the e-device a natural progression, much like the computer replacing the typewriter. Calling the opposition pessimists that are stuck on the idea that anything that looks like the act of smoking is bad, he says that they are blinded from seeing e-cigarettes objectively.

He and others in his field ask that those opposed become more flexible in their view. By not opening their minds and directing research and positive investment into e-cigarettes, he says “we’ve wasted an opportunity that could eventually save millions of lives.”

Stanton A. Glantz, a professor of medicine at the University of California is convinced that e-cigarettes may erase the hard-won progress achieved over the last half-century in reducing smoking.

The Professor worries that the modern gadgets are a slippery slope for children to start taking up the old fashioned habit – especially with the lure of their celebrity idols embracing the trend openly. He predicts that adult smokers will also stay addicted longer, now that can get a ‘legitimate’ fix from the comfort of their desks.

Dr. Glantz says that due to changing regulations only about half the people alive today have ever seen a broadcast ad for cigarettes. Now with e-cigarettes openly advertised, he says “I feel like I’ve gotten into a time machine and gone back to the 1980s”, adding “the evidence will show their true colors.”

So what’s the conclusion?

Both sides of the argument are ones that should be carefully considered by all. If new rulings/regulations are too tough, they risk snuffing out smaller e-cigarette companies ‘in favour’ of big tobacco giants (who, incidentally – are rapidly joining the e-cig markets).  Too lax, and sloppy sub-rate manufacturing could provide customers with poor quality products.

Nicotine, the powerful stimulant that makes traditional cigarettes addictive, is the crucial ingredient in e-cigarettes, delivered without the chemicals and tar that cause cancer and other health conditions and concerns. With researchers citing that by providing the nicotine without the traditional health dangers, e-cigarettes or vapour cigarettes are a sound alternative for someone either looking to quit, or providing the ‘better’ alternative to maintaining their ‘habit’.

Whilst the finer details of the products are still under scrutiny, it seems that most researchers agree that ‘vaping’ with an e-cigarette is far less harmful than smoking the traditional variety.

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Lets not ‘stub out’ E-Cigarettes; ‘stub out’ irresponsible adults. Wed, 26 Feb 2014 13:45:26 +0000 admin The government have recently announced that Under 18s in the UK are to be banned from the use of electronic cigarettes, with experts citing that it is not yet known what harm the tobacco free devices could inflict and that their contents could be damaging to young people’s health.

Alongside the ban,  Ministers also plan to make it illegal for adults to buy traditional cigarettes for anyone under 18. Experts want to crack down on the number of young people smoking by bringing the law in line with restrictions on the sale of alcohol.

For us (and many others in the industry it seems) we are in complete support of the legislation, however once again the e-cigarette becomes ‘the bad and the ugly’ in the story, with ‘the good’ about the life saving devices completely ignored. 

18 only

The new rules will restrict adults buying cigarettes for under-18s, and should be in force by Autumn this year. Anyone caught buying cigarettes for a child could be given a £50 fixed penalty notice or a fine of up to £2,500.  It is estimated that each year around 207,000 children in the UK start smoking, with a survey of adult smokers showing that almost 40% of them had started smoking (traditional cigarettes) before the age of 16. [Ash, Young People and Smoking 2012 Report] On top of this horrifying facts, 41% of 15-year-olds who smoke say they usually buy their cigarettes from someone else, rather than from a shop, according to Department of Health figures.

In the UK smoking remains one of the biggest causes of death and illness, with around 100,000 people dying each year from illnesses linked to the habit.

Whilst these statistics are enough to send a chill down your spine, here is something to lighten the statistical load -

Did you know that due to the electronic cigarette, smoking rates have fallen to their lowest ever level, and an estimated 1.3m people in the UK use e-cigarettes as a form of quitting aid?

In spite of this, experts still find concern with the battery powered devices, encouraging teenagers to take up the habit with its ‘glamorous’ persona.  With the ability to buy e-cigs with ease in pubs, chemists, newsagents and a range of other public establishments,  they are seen as ‘bad news’ – with the water vapour being used to mimic the look and feel of smoking.

Whilst nicotine regulation/restriction is necessary with e-cigarettes to ensure the appropriate users (ie. Adults) are buying the products, the real issue we seem to see here is the inappropriate behaviour of adults whom deem it suitable to buy cigarettes for the under 18s.

Looking at the statistics provided by Ash, childhood smoking has always proven to be an issue with in society, one that we do not doubt needs to be addressed.  Despite a steady rise in the 90s, since the ‘rise’ of the e-cigarette there is a distinct correlation between the popularity of the electronic cigarette and the downturn of smoking/smokers in the UK (childhood or otherwise).

The move to improve child health and living is one that we have no doubt has 100% support. But it does appear that the electronic cigarette is shown to be the ‘bad guy’ as a result. No mention of friends/relative influence over smoking decisions, no discussion of peer pressure.

Let it be clear, we do not advocate that anyone under the age of 18 should be using our (or any) products of this nature. But it feels as though e-cigs are the scapegoat for irresponsible adults making poor (and potentially life threatening) choices. Who are these adults buying tobacco cigarettes for children? And why? How can we seek to improve (and ideally eradicate) this situation in society?

It is proven that electronic cigarettes have helped millions change their lives and their health (nicotine ‘liquids’ or even ‘plain flavours’) with much support across the globe from organisations, charities, and health authorities. In our eyes, showing our children that traditional smoking is a thing of the past, uncool, and inherently bad for you (the inventor of the e-cig lost his father to lung cancer – if that isn’t a message to share we don’t know what is)  is nothing but a positive.

Congratulations and kudos to those adults that are setting the better example. Let us hope that you outweigh the few that feel it necessary to supply the next generation with toxins and chemicals.

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The History of Electronic Cigarettes. Thu, 20 Feb 2014 15:36:41 +0000 admin Electronic cigarettes are quite the current craze. They offer convenience, they are cost effective, not to mention offering the same pleasures as traditional cigarettes but with half the health risks (and then some). But did you know that they aren’t a modern invention? In fact, the story of the e-cig goes back a lot farther than you’d think!


The Swingin’ 60s…

Believe it or not, the electronic cigarette is over 60 years old!

Back in 1963 Herbert. A Gilbert filed a patent for his idea of the first electronic cigarette device. Well aware of the hazards of tobacco, Mr Gilbert was well ahead of his time.  Unfortunately, the idea was a bit out of place in the 60s, with cigarettes common place amid the commoners. At the office, classrooms, even airplanes – smoking was not considered anything but a past time of the healthy and happy. The market just simply wasn’t ready, not to mention the lacking in technology.

There just was not a market for a healthier alternative to cigarettes, and the technology was also lacking.

Fast forward a few years/decades…

Fast forward to 2003, and the electronic cigarette was brought back to the forefront once more.

A Chinese pharmacist and smoker, Han Lik, tragically lost his father to lung cancer, and set forth to develop the electronic cigarette. Taking his grief and turning it into

Seeing a way to transform his tragedy, he looked for a way that enabled smokers to have nicotine through inhalation without the smoke and tobacco (and the many thousands of chemicals that are part of the production of cigarettes). His employers supported him fully and provided backing, allowing Lik’s dreams to become a reality. The company assumed the name “Ruyan” meaning “like smoke” – and hit the Chinese market with a bang.

The electronic cigarette had landed.

A short stroll over to 2007…

Han Lik and Ruyan’s success spread, and soon electronic cigarettes were embraced across Europe, and soon hit the American market taking the country by storm. With the World Health Organisation deciding to become the first major international organisation to publicly give them the big thumbs up, the market picked up even more speed.

Studies and statistics said a big Y-E-S to the e-cigarette; with more and more jumping on the electronic train, tests time and time again showed the positive health effects the switch the new devices would make for the masses.

A hop, skip and jump to 2009…

Early 2009 things started to go a little sour for the electronic cigarette. Australia and Canada were quick to ban the highly successful device, and the US prohibited shipments entering the country. The industry was quick to fight back, with firm belief in their products leading their way to victory and the creation of the Electronic Cigarette Association – ensuring that all future legislation involving or regarding electronic cigarettes would be honest, just, and based on facts.

Despite the victory, the marketers of the electronic cigarette still faced an uphill ride – with US States still attempting bans and blocking production.  As a result, the Consumer Advocates for Smoke-Free Alternatives Association was created as a support group for the industry, promoting honest research and education about the value of electronic cigarettes as legitimate alternatives to tobacco cigarettes.

A key part of their mission has been to voice against untrue claims the FDA has previously made (and continued to make). They contensted that since the FDA has allowed traditional cigarettes to be sold on account of the billions of dollars they bring in, yet are proven to kill, how much power should they really hold when it comes to determining the fate of products meant to help smokers enjoy nicotine without the negatives associated with smoke? This statement remains key to their work even today.

Present day and still making history…

60 years on, millions of people are fans of Gilberts little idea way back when. Lik’s legacy lives on with the countless lives he has saved – and continued to save with the electronic cigarette. Sold throughout the world – however the politics play out – it is safe to say that the electronic cigarette is here to stay. They have stood the test of time, and are more popular than ever. It seems that smokers really do want viable alternatives to the traditional cigarette – and we couldn’t agree more!

So what are you waiting for? Check out our starter kits today and be part of history in the making.

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5 Celebrity Fans of Electronic Cigarettes. Mon, 10 Feb 2014 18:59:24 +0000 admin As with most popular products, celebrities have played their part when it comes to some free promotion here and there. But when it comes to the electronic cigarette, no-one could have predicted it hitting Hollywood with such a bang! The success of the electronic cigarette has led to televised adverts, goody bags at award shows – and a heap of controversy as attendees of the Golden Globes puffed away on their devices (legally, we might add) with ‘cigarette-esque’ devices being used inside the building for the first time in nearly 20 years.

So who is rocking the e-cig? And why? We take a look at our five biggest supporters, and how their lives have changed with the ‘simply stylish’ electronic cigarette.

#1 Leonardo DiCaprio

leo di caprio - vapormax



At the center of the Golden Globes e-cig controversy, and the unofficial face of the industry of late, Leo has been spotted here there and everywhere with his electronic cigarettes. After quitting smoking himself, he has also advised fellow celebrities of the joys of ‘vaping’ – even convincing new BFF Robert Pattinson to give the devices ago, resulting in him quitting as a result too.



#2 Lindsay Lohan

lindsay lohan - vapormax


Lindsay Lohan has been known for her rather turbulent life on and off screen played out by the tabloids and the media. After a stint of, shall we say, ‘mishaps of judgement’ leading her to undergo Community Service and house arrest back in 2011, Lindsay was seen with her electronic cigarettes regularly. She has been said to have take time to recover, relax and figure out her next steps in her life and career. Safe to say that the traditional smoking habit is long gone and in its place is a reformed ‘vaping’ citizen.

#3 Simon Cowell

simon cowell - vapormax


Long-term smoker Simon  has tried (and failed) on many occasions to end his relationship with the tobacco (not to mention other chemicals and additions) sticks, but with the arrival of offspring in the near future it seems his new family was all the motivation he needed…with a little help of the e-cig too of course! His consciousness of second hand smoke alongside his wish to stay fit and healthy for his family for the future have changed his approach, and now is often spotted out and about with an electronic cigarette in tow. With e-cigs producing only water vapour as a side product, these chemical free alternatives are growing in popularity amidst smokers for their nicotine ‘purity’ and ability to help cut down on the alternative.

#4 Catherine Zeta Jones

catherine ZJ - Vapormax


After her (ex) husbands diagnosis of throat cancer which Doctors cited as directly linked to his long term smoking habit, Catherine took the step herself to quit smoking herself, and after a few wobbles (and some bad publicity) found herself aboard the e-cig train.  Along with millions of others across the UK (and the US), electronic cigarettes have become the quitting aid of choice – boasting a higher success rate than use of other products available on the market *gum, patches, etc). Whilst unclear how successful her journey has been thus far, risk of cancer and concern for family members is still a top reason for people making the switch to ‘vaping’.


#5 Katherine Heigl

Katherine Heigl - ec-gs



Possibly one of the first off the bat with the electronic cigarette fandom was Katherine Heigl. Actress and TV presenter has been a fan of the e-cig for many years, and has even fronted a national campaign for her favourite brand. Whilst not perhaps as well known as our other ‘celeb’ picks, Katherine really is the revolutionary of the five.  She speaks openly about her journey with e-cigarettes, and is changing the face of media advertising with her work. She was even spotted on Letterman vaping away and discussing devices.



Who are your favourite celebrity ‘Vapers’? Let us know in the comments! 

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3 People that changed their lives with Electronic Cigarettes. Wed, 15 Jan 2014 08:31:11 +0000 admin There has been a lot of talk of late (from us, as well as elsewhere!) about the benefits of using electronic cigarettes as a quitting aid for the tobacco and chemical laden alternative. Whilst the debate of safety rages on, we took the opportunity to speak to three people who wanted to share their stories about electronic cigarettes, and how they have helped them kick the habit and change their lives.stubbed out

“I’m noticing the health benefits already.”

David Sheedy, Kent

I’m currently reducing my smoking using an electronic cigarette. I have tried most of the other traditional quitting methods in the past, all of which with very little success. I was recommended the e-cig by a work colleague who went from ’40 a day’ down to the occasional use of the ecig with a nicotine free fill within 5 months, so I thought I would give it a go.

The electronic cigarette is very different. and I’m finding it a lot easier to use –  with the added bonus I’m using a fruit flavoured vapour which helps to draw me away from smoking due to the improved taste!

I’ve cut down already from 40 to 10 in 4 weeks. I got fed up with wasting my money. I’m saving about £20 a week (so far!) and noticing the health benefits already. Long let it continue…!

“I’d smoked for over 10 years, now i’m nicotine free”

George Valentina, West Midlands

Before I tried electronic cigarettes, I’d say I was smoking (on average) about 20 a day. Some days less, around 10, as I worked 12 hour shifts and had little time to fit smoking in around work.  I won a starter e-cig kit on twitter and decided to give them a try.

I had never seriously tried to quit before -I’d smoked for over ten years. But when I started using my kit, I found that the real tabacco was too strong and tasted awful. Switching over to electronic was easy!

Now, I have some nicotine free shisha for those times when people really annoy me :)  or if I’m drinking and get the ‘urge’. I’ve probably smoked the equivalent of 600 nicotine free cigarettes in 6 months. (100 a month, 25 a week, three a day) and that includes the time when I was using them side by side with the ones that contain nicotine.  I love the flavours and that they are so many to choose from.

I stopped using the nicotine based refills by accident – as they were rechargable ones and I had forgotten to recharge them! It took two weeks for me to notice, but i’m glad I didn’t!

“It has definitely been the right choice, not least financially. I feel fitter physically now at 35 than I did at 30″ 

Paul Kelly, Leicestershire 

I wasn’t a heavy smoker – about ten a day maybe – but I was fairly set in that pattern day after day. I thought of quitting – the health angle was obviously a factor, but less so than you’d think.

My wife read about e-cigarettes and researched the best way of going about things – how they worked, what the benefits were, etc.

It has definitely been the right choice for me/us, not least financially, we are saving lots of money now. I feel fitter physically now at 35 than I did at 30, and I now have a small, tar-free source of nicotine that I can make taste of cinnamon apple muffins if I want to! I haven’t smoked a single cigarette since, and the idea of doing so repels me.

I’m trying to cut down on my smoking, with a view to giving up completely. E-cigs are helping me to do that by reducing my cravings. They’re a great invention.”


Want to make a difference to your life in 2014? Why not check out our starter kits and take your first step towards a tobacco free lifestyle! 



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Electronic Cigarettes – A Taxing Issue. Thu, 02 Jan 2014 11:06:46 +0000 admin The electronic cigarette industry is full of controversy – but none more so than that surrounding its regulation and taxing. Of course, any new form of medicinal technology should hold regulations of quality and manufacturing. With more and more makers popping up across the globe, more stories of unsafe smoking devices highlight the need for some ruling here and there. However the biggest debate appears to surround the issues of financial gain – or lack thereof.


The Medicines and Healthcare products Regulatory Agency  state that over the next ten years in the UK alone the e-cig will help to save millions of lives. It is by far becoming the quitting aid of choice, and praised by charities and medical professionals for its success in doing so and as a result decreasing related illnesses. We see more and more restrictions and advertising campaigns demoting tobacco cigarettes, with strict labeling and display regimes employed across the country.

So what seems to be the problem?

It has never been a secret that there are taxes on tobacco  cigarettes. It has been noted in the history books as far back as the 1600s, and has been on the steady increase ever since. But is it really the source of controversy behind the electronic cigarette? One Italy MEP seems to think so, perhaps stumbling upon the reason behind all the e-cig-kerfuffle.

 ”I wish to put a question to the Council regarding an issue which has recently been attracting a great deal of interest, but which has never been addressed from the point of view set out below.

I am referring to ‘electronic cigarettes’, devices considered to be ‘nicotine-containing products’ which therefore fall within Article 18 of the proposal for a directive of the European Parliament and of the Council on the approximation of the laws, regulations and administrative provisions of the Member States concerning the manufacture, presentation and sale of tobacco and related products

The consumption of traditional cigarettes provides the Member States with sizeable revenues, as a result of the substantial taxes to which they are subject. 

According to a recent report by ANSA (Italian news agency) of 21 April 2013, in the first two months of 2013 alone, Italy’s coffers registered a loss of EUR 132 million, corresponding to a fall in revenue from duty on tobacco of approximately 7.6%. Of course, this shortfall cannot be completely blamed on the increasing use of electronic cigarettes, but it is certainly partly responsible.

In light of the above, can the Council state what action it intends to take to address the differences in tax revenue materialising in State coffers following the proliferation of electronic cigarettes, which currently appear to be free from any form of duty?”

Of course, this is only one question from one MEP – but we suspect that other politicians share his concern; albeit a concern they are not likely to share publicly.

This could also suggest why EU legislators are ignoring the scientists who are campaigning for electronic cigarettes to be made readily available to all smokers as opposed to the outright ban; with Professor John Britton (Royal College of Physicians) stating the devices are set to save over 5 million lives.

The logic behind  ’sin taxes’ that are implemented on traditional cigarettes simply do not exist for the e-cigarette, therefore creating a resulting revenue issue for governments who profit out of ‘smoking’ over ‘smokers health’. The way we see it, suggesting a device that helps smokers using tobacco and chemical laden cigarettes should be banned/heavily taxed for no other reason than to line a few pockets seems like political suicide.

Surely governments wouldn’t prioritise tax revenue over saving lives?

Whilst we second the notion that tougher regulation to ensure quality and safety of products are needed in a rapidly expanding industry, with restrictions/guidelines on the ‘purity’ of nicotine used in products is a positive step forward; anything otherwise seems ludicrously laughable.

Lets hope that legislators come to their senses and listen to the likes of Professor Britton.

If not, if the majority resonate the thoughts of the MEP in Italy – millions of UK lives could be on the line.

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The Ultimate A-Z Guide of Electronic Cigarettes Thu, 02 Jan 2014 10:28:50 +0000 admin When it comes to e-cigarettes, there is a lot of slang on the street which can confuse even the hippest of hipsters.  So here at Vapormax HQ we have put together the A-Z (ish) guide to Electronic Cigarettes, translating all the terminologies and tongues into one easy to follow guide!

Have any extras you think we missed? Leave a comment below and we’ll be sure to add them in!


Analog: An ordinary (tobacco) cigarette.

Atomizer / Atty: The atomizer is the part of the cigarette that creates the steam. The filament heats up (using the battery) and in turn heats up the liquid which forms steam.

Base:  An E-liquid without any taste/flavouring .

Battery: There are various batteries on the market available for the electronic cigarette, some have a manual switch (only activated/on when the button is pushed) others automatically turned on when you puff the atomiser.

Bridge – The ‘bridge’ is a small U-Shaped covering inside the atomizer – this is used to absorb the liquid and help deliver it towards the heating element.

Cartridges / cart / filter: This is the mouthpiece you puff. You can get them shaped like a pipe, or you can get them round as is the case with a normal cigarette .

Cartomizer: Some E-cigarettes are made of two-pieces, and in a cartomizer the carte and atomizer are built together. So it when using a cartomizer it’s not possible to refill the e-cigarette. When the cartomizer is empty you simply throw it out and put another on .

Charger – A battery charger. This is used to recharge your e-cig battery once it has been depleted.

E-Juice/E-Liquid – This is the liquid that is vaporized when using an electronic cigarette.

Flavourings: E-Liquids can be purchased in a variety of flavours, from cherry to chocolate and bubblegum to blueberry!

Flooding – Something that can occur when too much Juice is applied to the atomizer. Since atomizers require some air to properly vaporize Liquid, adding too much Juice to an atomizer will cause a decrease in Vapor Production and flavor.

Ohm - An Ohm is a measure of electrical resistance. In relation to e-cigarettes, a lower number indicates lower resistance and therefore faster heating.

Pass-through: If you spend a lot of time at a PC or in the car, a Pass-Through is a good purchase for an e-cig user. It is a USB cord on which a battery is mounted. In this way you can save on power consumption of the integrated battery.

PCC: A PCC is a case/cover where you not only store your e-cigarette parts but a place where you can also charge your batteries at the same time. A must have for a e-cig user on the go, however do remember that a PCC must be charged separately for it to continue working (a portable charger).

PG (Propylene Glycol,) or VG (Vegetable Glycerin)–An ingredient found in many brands of E-liquid. VG is vegetable glycerin (derived from vegetable fat), also known as glycerol. VG is also used in creams and food, bakers using glycerol in glaze etc. Glycerol is also the main ingredient in cough syrup.

Smokeless Cigarette – Another term used to describe an electronic cigarette, due to the fact that no actual smoke is inhaled or exhaled in its usage.

Throat Hit (Abbreviated as TH) - The tingling feeling felt in the back of the throat when vaporizing e-liquids that contains nicotine. Typically, since nicotine is a large contributing factor in throat hit, when a juice that contains zero nicotine is vaporized, there is no throat hit.

Vaping/Vapers: A new term used by the media to describe users of electronic ‘vapour’ cigarettes.

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Electronic Cigarettes – The Quitting Aid of Choice. Tue, 17 Dec 2013 15:35:13 +0000 admin Quit smoking with e cigarattes

It’s official – after a surge of sales over recent years, the E-cigarette has become the most popular ‘quitting aid’ in the UK.

With 1.3 million users (and rising!) the electronic cigarette is now the ‘go-to’ tool for those looking to quit their tobacco and chemical laden cousins. Over 25% of attempts to quit smoking in the UK are now supported with e-cigs, out-performing and chosen over the more conventional patches, sprays, and nicotine gums.

Why have e-cigarettes become so popular?

They have been around since the 60s, but it has only been in recent years that the e-cig has really taken off.  As well as glowing recommendations from medical organisations, its popularity has tied in rather nicely with the stricter restrictions surrounding traditional tobacco cigarettes. But what is it about electronic cigarettes that has so many people raving?

E-cigarettes are a type of ‘Personal Vapouriser’ which delivers nicotine via the inhalation of an atomised vapour drawn from the replaceable ‘cartridge’ inside. The cartridges come in a variety of flavours with varying nicotine levels – with one key notable difference:

Electronic cigarettes do not hold the chemicals, toxins and tobacco that comes with your ‘everyday’ cigarette.

The electronic variety are cheaper and more sustainable, with rechargeable batteries and far easier to maintain than standard cigarettes.

This healthier form of nicotine intake is well suited to the ‘quitting’ individual, giving them the control of nicotine strength, as well as giving them the physical and visual ‘fix’ of the smoking ‘act’, which can be just as difficult to shift as the habit itself.

Electronic Cigarettes are saving lives.

The popularity of the e-cig will help to rescue over 54,000 lives over coming years, saving the lives of those that have chosen the vapour-way as a legitimate and successful method of quitting.

The Electronic Cigarette Industry Trade Association (ECITA) has said:

 ”Electronic cigarettes are designed to help those who cannot or will not quit using nicotine altogether. They compete with cigarettes, providing an experience that smokers recognise without the toxins and carcinogens that result from burning tobacco.”

After a recent study surrounding quitting aids for smoking, E-cigarettes came out by far on top with them proving themselves as the strongest contender on the market.

During the study, the highest ‘quit’ rate was attributed to e-cigs, with 57% having at least halved their daily cigarette use by the end of 6 months and 9 out of 10 of those stating they would happily recommend the product to a friend.

This study (among many others taking part across the UK) are showing time and time again that

With 100,000 deaths each year in the UK occurring due to smoking related illness/diseases (approximately 300 people per day) – it is no wonder that health organisations are so quick to recommend the healthier quitting alternative. When you then factor in the + 11,000 people a year that die from passive smoking/second hand smoke – the water vapour alternative is indeed an obvious choice for many.

Our conclusion?

This simple yet effective product is definitely changing our smoke-filled society for the better.

Hurrah for the electronic cigarette!

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